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The Impotence Drug market is spending millions bucks to make their products a household name. The Race is on and the strategies are at work.

The ICOS CEO Paul Clark stirred up the interest of investors at their biggest annual investor event. He emphasized on the fierce marketing strategy of Cialis. ICOS and Eli Lilly sales reps were calling doctors to pitch the drug the day after it won approval from the Food and Drug Administration in November, and that the drug was shipped to 80 percent of U.S. pharmacies within two weeks. He was quick to emphasis that the investors should not make quick judgments on U.S. sales because the drug just became available during the holiday season.

Not to be left behind in aggressive campaigning, the commercials of Cialis would run in the first quarter after FDA approves the ads. The Cialis ads will also describe what the drug is for, including information on benefits and side effects. The commercials will emphasize to men and women, the freedom to choose the moment for intimacy that is right for them.

Time will tell how many men will Buy Cialis!
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